About Ashley Stanfill Events
Formal education
Event Planner certificate program completed through IAP Career College.
Hospitality foundation
Experience at The Breakers Palm Beach, Marriott Singer Island, and Admirals Cove.
Direct leadership
Ashley leads planning, guest experience, vendor coordination, and onsite execution.
Business support
Richard manages inquiries, marketing, proposals, follow-up, and daily operations.
Professional profile
Founder and lead event planner with experience in Forbes Five-Star hospitality, luxury resort operations, private-club service, team leadership, BEO management, vendor coordination, and high-touch client care.
Ashley Stanfill, Founder and Lead Event Planner
Ashley Stanfill founded Ashley Stanfill Events to bring a more personal, accountable, and hospitality-minded approach to corporate events. She leads client discovery, planning structure, vendor coordination, guest-experience decisions, run-of-show development, and event-day execution.
Her professional foundation was built in high-touch hospitality environments where presentation, timing, discretion, service recovery, and attention to individual needs are daily operating requirements. Her experience includes work at The Breakers Palm Beach, a Forbes Five-Star resort; Marriott Singer Island; and Admirals Cove, an exclusive private club in Jupiter, Florida.
Across those environments, Ashley has anticipated guest needs, coordinated schedules, prepared service spaces, managed inventory and readiness, collaborated across departments, resolved logistical issues in real time, and served high-net-worth clients who expect polished, discreet service.
That background directly informs how ASE approaches a corporate event. The work is not limited to selecting décor or confirming vendors. It includes protecting the host organization's presentation, creating a clear guest journey, maintaining service standards, and ensuring that someone is prepared to make practical decisions when conditions change.
High-touch service, executive and VIP awareness, arrival experience, presentation, and responsive problem resolution.
Schedules, readiness, vendor communication, BEO details, inventory, handoffs, and live coordination.
Experience guiding a team of approximately 20 associates and improving service processes in a resort environment.
A record of developing premium offerings, building client relationships, supporting retention, and connecting service quality to business results.
Professional experience
These roles developed the service discipline, operational awareness, leadership, relationship management, and composure Ashley now brings to corporate event work.
January 2026 to present
Founder and Event Planner
Meets with clients to define event goals, guest counts, budgets, preferences, and the overall event vision. Researches venues and suppliers, compares options, coordinates vendor communications, tracks timelines, confirms arrangements, supports setup and event flow, and reviews execution for continuous improvement.
November 2020 to present
Licensed Massage Therapist and Operational Coordination
Supports operational coordination in a luxury private-club environment by preparing spaces, organizing materials, ensuring readiness, resolving logistical issues, coordinating elevated room presentations, and collaborating across departments. Ashley also developed a signature premium service that became a top-selling offering and increased wellness revenue.
October 2017 to March 2020
Licensed Massage Therapist with Leadership Experience
Provided day-to-day leadership and operational support in a resort setting, including scheduling, guest inquiries, front-desk coordination, opening and closing procedures, and supply management. Guided a team of approximately 20 associates, resolved guest concerns, and contributed process improvements that increased service quality and efficiency.
February 2019 to February 2020
Licensed Massage Therapist in a Forbes Five-Star Hospitality Environment
Maintained service standards in a Forbes Five-Star resort environment and delivered personalized luxury service designed to increase client retention and repeat business. Ashley's consultative approach and guest relationships produced sales and retention performance reported as 50 percent higher than peers.
Education and credentials
Ashley completed the academic requirements of the Event Planner certificate program through the International Association of Professions Career College. The certificate was issued August 8, 2025.
Credential
International Association of Professions Career College, issued August 8, 2025.
Banquet Event Order management, catering and vendor coordination, scheduling, inventory, setup readiness, and detailed follow-through.
Luxury client relations, high-touch service, relationship building, confidentiality, discretion, and professional issue resolution.
Additional professional development includes FACTS Gulfstream emergency evacuation crewmember training, initial crewmember training, and business aviation hospitality training.
Experience anticipating needs, coordinating changing schedules, maintaining presentation standards, and responding calmly when conditions change.
Who handles what at ASE
You should know who is responsible for planning decisions, commercial communication, follow-up, and day-to-day execution before the engagement begins.
Founder and lead planner
Leads discovery, event strategy, planning structure, vendor and guest considerations, run-of-show development, hospitality standards, and event-day experience.
Business Manager
Handles client inquiries, marketing, proposal and scope coordination, follow-up, commercial communication, and the day-to-day business operations that keep engagements moving.
Market execution
Venues and suppliers are selected or coordinated for the actual market, site, access requirements, budget, and service expectations.
Client authority
Your organization retains business objectives, brand standards, legal and procurement approvals, guest priorities, and final authorization.
What the background means for your event
Ashley’s professional history is relevant because corporate events are judged through the same fundamentals that define strong hospitality operations.
The room, arrival sequence, vendor appearance, signage, and guest touchpoints should reflect the organization hosting the event.
Senior guests, owners, dignitaries, and partners require clear arrival information, discreet handling, and appropriate attention without disrupting the event.
Schedules, rooms, supplies, vendors, staff, and decision owners must be ready before guests encounter the event.
When a vendor is delayed or a request changes, the response should be calm, practical, and controlled rather than visible to every guest.
Venue teams, vendors, internal departments, speakers, and onsite staff need one working sequence and clear handoffs.
A corporate event should support a business purpose, such as a location launch, relationship building, employee engagement, client retention, or qualified follow-up.
The nationwide operating model
ASE combines centralized planning leadership with market-specific sourcing, coordinated supplier management, and onsite coverage aligned to each engagement.
You have one accountable planning structure for scope, decisions, deadlines, vendor communication, guest details, and the run of show.
ASE evaluates the event location, venue, access, season, transportation, and local supplier requirements before recommending or coordinating vendors.
Internal owners, venue contacts, suppliers, speakers, and onsite staff receive the information they need through a shared timeline and clear responsibilities.
Travel, onsite staffing, backup roles, arrival times, and decision authority are established in the scope instead of assumed.
Experience applied to a visible business opening
A luxury dealership opening combines guest hospitality with the practical constraints of an active commercial location. Vendor access, showroom presentation, customer movement, branded details, and leadership visibility have to be coordinated together.
The case study is the clearest example of ASE supporting a corporate event where the experience in the room had to reflect the business behind it.
Read the Mercedes-Benz case study →
What your organization can clarify before contracting
Corporate engagements move more smoothly when the practical requirements are known before the event calendar becomes compressed.
See how ASE can support the work
Full-service planning, partial takeovers, budget structure, approvals, vendors, guests, and execution.
Vendor arrivals, setup checks, run-of-show leadership, guest movement, and live escalation.
A detailed checklist for objectives, budget, venue, vendors, guests, program, and event-day readiness.
The Mercedes-Benz of Bellingham case study and the planning responsibilities behind it.
Share a short overview of your event and receive a practical next step.
Ribbon cuttings, location launches, VIP programs, tours, vendors, and community-facing events.
Questions you may be asking
Review who leads the work, what experience supports it, and how the business side of an engagement is handled.
Ashley completed the academic requirements of the Event Planner certificate program through the International Association of Professions Career College. The certificate was issued August 8, 2025.
Her professional experience includes The Breakers Palm Beach, Marriott Singer Island, and Admirals Cove. Her work has involved Forbes Five-Star service standards, resort operations, luxury private-club service, leadership, scheduling, readiness, client relationships, and real-time issue resolution.
Ashley leads event discovery, planning structure, vendor and guest considerations, program and run-of-show development, hospitality standards, and event-day execution according to the agreed scope.
Richard is ASE's Business Manager. He handles client inquiries, marketing, proposal and scope coordination, follow-up, commercial communication, and day-to-day business operations.
No. ASE uses a nationwide planning model. Planning is led centrally, local venues and suppliers are evaluated for the event market, and onsite coverage, travel, and decision authority are defined in the scope.
Yes. Share the documentation, contract, insurance, purchase-order, invoicing, security, or registration requirements your organization uses so the applicable steps can be addressed before the event calendar becomes compressed.
Request planning support
A short overview is enough to start. Share the event type, timing, location, expected attendance, venue or vendor status, and where you need help.
