Ashley Stanfill Events

Ashley Stanfill

Lead Event Planner & Designer

Experiential Production | Luxury Hospitality

I plan, design, and execute corporate and private events from concept through onsite production, combining logistics, creative direction, vendor coordination, space transformation, and high-touch guest experience.

Plan an event with Ashley View portfolio

Planning + design + production

The creative vision only works if the event can actually be executed.

I lead events from the first concept through the final onsite decisions. That means developing the look and guest experience while also managing the practical work behind it: timelines, vendors, catering, décor, installations, RSVP support, room readiness, setup, and real-time problem solving.

My background in luxury hospitality shapes the standard. Guests should experience a polished event. The host should experience a planning process with clear ownership, thoughtful communication, and someone prepared to solve problems before they become visible.

Core capabilities

Event Planning & ProductionEvent DesignExperiential DesignVendor Sourcing & CoordinationRSVP & Guest RegistrationEvent LogisticsOnsite Event ManagementCatering CoordinationDécor & InstallationFloral & Backdrop StylingScenic & Prop DesignSpace TransformationGuest ExperienceBEO ManagementSocial TablesLuxury Hospitality

Selected event experience

Two very different events. The same requirement: make the details work together.

Mercedes-Benz of Bellingham grand opening event

Corporate event coordination & production

Mercedes-Benz Dealership Event

Sourced caterers, compared pricing, presented options to Mercedes-Benz stakeholders, supported vendor selection, and served as the primary event contact with the selected caterer through execution.

Coordinated a dedicated RSVP website, guest greeting and check-in, custom backdrop production and frame pickup, table setup, venue readiness, vendor logistics, and real-time event-day troubleshooting.

View the full Mercedes-Benz case study →

Pink rose flower wall styling for a private event

Close-up floral wall detail for event styling

Private event planning, design & production

Fairytale-Inspired Baby Shower

Planned and produced an immersive princess and fairytale experience including floral and scenic installations, draping, signage, custom props, gift presentation, catering coordination, setup, and onsite management.

The design also incorporated AI-assisted personalized guest-book artwork and transformed existing venue furniture into coordinated themed installations.

Explore ASE baby shower planning →

ASE portfolio

Event work is best judged by the details guests actually experience.

A current visual portfolio of ASE event environments, guest flow, registration, brand presentation, vendor setup, scenic details, and floral styling.

mercedes-benz-bellingham-grand-opening-hero — Mercedes-Benz of Bellingham grand opening

mercedes-benz-bellingham-grand-opening-arrival — Guest arrival

mercedes-benz-bellingham-grand-opening-guest-experience — Guest experience

mercedes-benz-bellingham-grand-opening-event-details — Event details

Brand presentation

Luxury dealership grand opening

Dealership grand opening guest arrival and corporate event check in — Guest arrival and check-in

Dealership grand opening guest experience at a corporate launch event — Showroom guest experience

Dealership grand opening event details with vendor coordination and corporate presentation — Corporate event details

Brand moment

Corporate event registration and guest check in for a grand opening event — Registration and guest check-in

Corporate event planning for a real showroom grand opening with guests and vendor coordination — Showroom event coordination

Corporate grand opening event guests inside a luxury dealership showroom — Corporate grand opening

Dealership event planning for a VIP showroom grand opening and customer experience — VIP showroom event

Onsite event coordination with vendor setup, event details, and corporate guest flow — Vendor setup and onsite coordination

Marketing and brand activation

Product launch environment

Corporate event consultation supported by real grand opening event experience — Real event execution

grand-opening-event-planning-ribbon-cutting-guests — Grand opening and ribbon cutting

flower-wall-rental-pink-rose-wall — Floral wall styling

flower-wall-rental-closeup-pink-roses — Floral design detail

How I work

Design the experience. Build the plan. Own the execution.

Concept

Define the purpose, audience, visual direction, guest experience, and priorities before sourcing begins.

Source

Research venues, catering, rentals, décor, specialty items, and vendors, then compare practical options.

Produce

Coordinate timelines, responsibilities, installations, guest communications, setup, and event readiness.

Execute

Stay hands-on onsite, troubleshoot in real time, protect presentation standards, and manage the guest experience.

Luxury hospitality foundation

The service standard came before the event company.

My hospitality background includes The Breakers Palm Beach, Marriott Singer Island, and Admirals Cove in Jupiter. Those environments reinforced the importance of readiness, discretion, service recovery, presentation, relationship building, and making the guest experience feel effortless even when significant coordination is happening behind the scenes.

Admirals Cove | 2020–Present

Luxury private-club operations

Operational coordination, space readiness, materials, real-time issue resolution, cross-department collaboration, and high-touch member experience.

Marriott Singer Island | 2017–2020

Resort operations & leadership

Scheduling, guest inquiries, front-desk coordination, opening and closing procedures, supply management, and leadership support for approximately 20 associates.

The Breakers | 2019–2020

Forbes Five-Star service environment

Personalized luxury service, consultative guest care, relationship building, and strong sales and client-retention performance.

Professional focus

Creative direction backed by operational control.

Event design

Color, florals, draping, signage, backdrops, props, focal moments, themed installations, and space transformation.

Vendor coordination

Research, pricing comparisons, recommendations, selected-vendor coordination, supply tracking, and deadline management.

Guest experience

RSVP support, registration, arrival flow, hospitality touchpoints, room presentation, and service recovery.

Production

Installations, setup, vendor arrivals, event-day readiness, onsite decision making, and troubleshooting.

Catering & BEOs

Catering coordination, service flow, banquet details, operational timing, and venue communication.

Luxury hospitality

High-touch service standards applied to private celebrations, executive guests, corporate events, and brand environments.

Plan with Ashley

Tell me what you are planning.

Send the event type, date or general timing, location, estimated guest count, and what you already have in place. I can help determine the planning, design, vendor, guest-experience, and production support the event needs.

Contact Ashley Stanfill Events